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Lars Wagner moves from Disney to Playmobil

January 12, 2018 11.12 Europe/London By Jörn Krieger

Lars Wagner will join the management board of German geobra Brandstätter group as the head of brand and product management in January 2018.

The 46-year old moves to the parent company of toy manufacturer Playmobil from The Walt Disney Company Deutschland where was responsible for marketing, digital innovation and the development of the Disney Channels. He previously worked for Universal Studios Networks Deutschland and ProSieben Media AG.

With the appointment of Wagner, geobra Brandstätter wants to increase its focus on digital trends to drive further growth. “Digitisation opens up a wide range of new opportunities for us. We have defined clear areas of action on which we will base our business models, sales structures and brand management from 2018. To achieve this, we need external know-how and new expertise,” said CEO Steffen Höpfner.

Wagners successor at Disney became Thorsten Braun who took over the position of General Manager Disney Channels in Germany, Austria and Switzerland in addition to his existing role as Vice President & General Manager Disneymedia+ in August 2017.

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Filed Under: Marketing, Newsline, People Tagged With: geobra Brandstätter, Lars Wagner, Playmobil, Steffen Höpfner, The Walt Disney Company Deutschland, Thorsten Braun Edited: 12 January 2018 11:12

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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