42% of US broadband households find at least one tested smart home use case for entertainment very appealing, according to Parks Associates.
The ability to control TVs, set-top boxes, streaming media players, and smart home devices with the same remote is the most popular use case; 47% find it appealing, including 30% who rank it as very appealing.
“Traditionally consumer interest in the smart home focuses primarily on safety and security and other pragmatic use cases, with adjacencies in health and energy scoring interest levels around 50%,” said Elizabeth Parks, SVP, Parks Associates.
“Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience, and we look forward to discussing these changes at CONNECTIONS™ Summit.”
Research from Parks Associates shows that 67% of US broadband households find receiving alerts when someone enters the home appealing; 54% of broadband households find at least one tested energy management use case for the smart home highly appealing and 60% of security system owners find the ability to control their security systems using voice appealing.
Research firm Parks Associates will examine consumer interest in smart home crossover opportunities for energy, health, insurance, entertainment, and other IoT industries at the Connections Summit: IoT and the Smart Home on January 9 at CES 2018 in Las Vegas. The event features sessions focused on the changing technology landscape for consumers and the challenges for innovative technologies in transitioning from early adopters to the early majority.
