In a statement about it performance in 2017, which ended on December 23, the broadcaster, which was formerly owned by Modern Times Group (MTG), says that its revenue growth corresponded to that of the market as a whole, while the margin of 27.6% corresponded to that of pre(economic) crisis levels.
Vyacheslav Murogov, the company’s CEO, said that its results were achieved by improving content, introducing new systems of strategic planning and a systematic approach to programming. CTC Media is already producing its own content and will gradually change the programming policy for its channels and also actively participate in film production.
CTC Media operates the channels CTC, Domashny, Che and CTC Love in Russia, as well as 31 Channel in Kazakhstan and the international channel Peretz.
Its highlights in 2017 included rebranding three of the four channels in Russia; starting to produce animation and selling one programme (Three Cats) to over 140 countries worldwide; becoming the first company in Russia to launch a catch-forward service; creating a back-office company with National Media Group (NMG)); and launching the company Art Pictures Distribution.