Zattoo has chosen video ad serving platform SpotX as its technology partner for connected TV advertising.
SpotX, acquired 100% by RTL Group in Octobber 2017, will serve video adverts in Zattoo’s live streamed television programmes. This will include dynamic ad insertion in live streams, and the adverts will be traded programmatically and will provide KPIs for advertisers such as net and gross contacts, view-through rate and frequency capping to comply with regulations.
Zattoo enables people to watch their favourite TV programmes live and on demand over the internet on all connected devices – including smart TVs from Samsung, Apple TV and Android TV as well as televisions connected via streaming devices and games consoles or mobile devices. Along with linear Live TV and Video on Demand in SD, HD and UHD quality, the service offers interactive functionality such as instant restart, time shift, catch-up TV and network PVR.
Commenting on the news, Oliver Knappmann (pictured above), Chief Sales Officer at Zattoo, explained, “SpotX offers a leading ad serving platform that we will use for the implementation and monetisation of spots traded programmatically and inserted dynamically, which is a new ad format developed by us. The partnership will give us control, insights and transparency into our programmatically traded inventory on our digitally-delivered television enabling us to target advertising to consumers at whatever time they choose to watch TV, including live streams.”
“Zattoo is a leading TV streaming platform in Germany offering quality content streamed across mobile and connected TV,” added Stefan Beckmann, managing director, DACH at SpotX.
“The company has seen phenomenal growth on their platform and is now enabling agencies and advertisers to reach consumers viewing their high quality, brand safe inventory using data-driven programmatic techniques including private marketplaces and Curated Marketplaces.“
The announcement follows the release of SpotX’s research paper‚ The Connected TV Advertising Opportunity which predicts that connected TV advertising in Germany would be worth €125million by 2020. One of the largest markets in Europe, Germany has an emerging connected TV advertising ecosystem with €50 million of advertising viewed on a TV connected to the open internet via streaming devices, smart TVs, games consoles and set-top-boxes in 2016.
