Sony Pictures Television Networks (SPTN) will be launching a new dedicated kids’ app which brings together shows, games, galleries and competitions from its three networks — Pop, Tiny Pop, Pop Max — into a single free app: Pop Fun.
Pop Fun launches on iOS and Android and it will be a free, one-stop digital destination for the three channels and their schedule of children’s content.
Suitable for boys and girls aged 3-10, Pop Fun will feature a range of shows on demand including Power Rangers Dino Super Charge, Legp Nexo Knights, Zak Storm, PJ Masks, Rabbids Invasion, Miffy’s Adventures Big and Small and Alvinnn!!! And the Chipmunks. SPTN’s kids channel brands will feature distinctively on POP FUN; ensuring kids can find their favourite shows as easily as if holding a remote control.
From launch kids will also be able to get creative with Pop Fun’s Artpad, a creative drawing tool which includes colour-ins and stickers of their favourite characters; and interact with specially created games including Match-Up and Spot the Difference. Pop Fun also allows parents to submit birthday mentions for their children to be featured on TV within the Tiny Pop Birthdays video.
Kate Marsh, EVP, Western Europe, International Networks, said: “With more and more children turning to tablets and mobile apps to engage with their favourite content, we are hugely excited to be launching this app to further champion our already successful kid’s portfolio in the UK. Now kids and parents will be able to engage with and enjoy their favourite content on all types of screens – on TV, mobile and tablet, at home and on the go.”
The app, created in partnership with creative agency Jollywise, has been developed to be a safe space and provides customisation and personalisation features, to ensure a safe environment for children. Profile customisation allows users to select their age and favourite channel which then filters appropriate content.