Martin Edström, photographer, journalist and National Geographic Explorer, sitting in the back of a landrover looking for lions in a remote part of South Luangwa National Park, Zambia.
As a result, over 20 experiences produced by National Geographic are now available through Viareal, with more content to come in the next few months. In addition, fully immersive experiences based on the work of the award-winning Swedish photographer Martin Edström and the immersive studio IVAR Stockholm will be available. Filmed in Zambia, it is the first ever VR documentary filmed from a pride of lions in the wild.
MTG and Fox Networks Group have a long-term content and business partnership. In February 2017, MTG’s video-streaming service Viaplay became the first in the Nordic region to offer over 3,000 episodes of programming from the Fox+ on-demand service. MTG offers viewers a range of Fox channels and is also responsible for advertising sales in Sweden and Denmark for Fox Networks Group Europe & Africa.
Viktor Ängmo, head of product, MTG Digital Tech, said: “Some of the world’s most incredible destinations are also the most remote – but thanks to Viareal and National Geographic, all you need is a smartphone. We’re so excited to bring these unique experiences to audiences across the Nordic region. In Viareal’s journey to bring viewers closer to the stories and spaces they love, becoming an official VR partner to a global content pioneer like National Geographic is an amazing milestone.”
Hans Van Rijn, general manager Nordics, Fox Networks Group, added: “National Geographic has a long history of combining emerging technologies with world class innovative storytelling. Similar to National Geographic, MTG shares the passion and dedication to VR so we are thrilled to have found a home in the Nordics for our one-of-a-kind VR content portfolio on Viareal.”
