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Romanian TV ad market growth continues

December 11, 2017 11.10 Europe/London By Chris Dziadul

TV ad spend in Romania is expected to grow by 12% this year, according to the media agency Initiative.

Quoting the agency, Business Review reports that this is up from the 10% its Media Fact Book 2017 forecast when published at the beginning of the summer.

It will amount to €268 million, with the total media market being worth €407 million.

At the same time, the online market will be worth €72 million (+12%), while radio (+15%) will enjoy the biggest growth.

Looking forward to 2018, TV spend is projected to increase by 15% to €309 million and online by 13% to €82 million.

TV will increase its total share by one percentage point to 67%.

It will be followed by online (18%), OOH (7%), radio (6%) and print (2%).

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Filed Under: Central & East Europe, Newsline Tagged With: Romania Edited: 11 December 2017 11:10

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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