RTL Croatia will launch a completely revamped demand service on January 12.
Known as RTL Play, it will have state-of-the-art features both for viewers (more exclusive content and more personalisation) and advertisers (targeting, brand safety and high attention).
RTL Play has been developed in close cooperation with Groupe M6, using its 6play platform.
The service was initially announced by Henning Tewes, CEO of RTL Croatia, at the country’s first Digital Shapers conference at the end of last month. It was subsequently reported by RTL Group on its intranet.
Commenting on the service, Tewes said: “RTL Play is a very good example of collaboration across RTL Group’s business units. Alone, we at RTL Croatia could not have developed such an excellent service”.
