Apple’s dedicated TV app has finally made its appearance in Europe. It’s being downloaded to fourth and fifth generation Apple TV boxes in the UK, France and Germany and is also available for the iPhone and iPad.
Untill now, the app was only available in the US, Canada, Australia, Norway, and Sweden, now three more countries in Europe have been added to the list. The TV app is designed to make it easier to search for and find videos in one place.
The app combines content to Watch Now, the individual’s Apple Library and the Store to go and buy more things to watch. The list of apps supported by the TV app varies by country. In most territories the recently launched Amazon Prime Video is available. Netflix keeps its original shows in its own app, but other Netflix content is directly available from the TV app.
For UK viewers, on demand dominates through the PSB catch up services including BBC iPlayer, ITV Hub and My 5. Also available are Mubi, Hopster, Curiositystream, Classix, Shudder and Sundance. Broadband TV News use of the iPhone app suggests that Sky Q is not included, though the presence of Now TV on the Apple TV platform suggests the pay-as-you-go platform should work.
In France, OTT live streaming service Molotov.tv, OCS and MyCanal are available. For Scandinvia there is C More, Viaplay and Swedish pubcaster SVT.
The app acts as a gateway sending users through to the appropriate service app.
