He succeeds Randy Freer, who was named CEO of Hulu last month. Sullivan has served as president of Fox Networks’ digital group since 2015.
Before that he was CEO of Sky Deutschland and managing director, customer group at Sky UK.
At Fox, Sullivan will be head of revenue and distribution for the TV group that encompasses Fox Broadcasting, FX Networks, Fox Sports, National Geographic Partners, and Fox’s international channels group. He reports to 21st Century Fox president Peter Rice.
“Brian is an incredibly talented executive and has been instrumental in leading the direct to consumer efforts across our brands,” said Peter Rice, the president of 21st Century Fox and chairman and CEO of FNG.
“Brian’s track record at Sky and his proven expertise in building digital video consumer products has made him an invaluable part of our senior leadership team, and I look forward to working with him to continue to focus and operationalize our revenue, distribution and D2C efforts.”
Sullivan added: “Fox Networks Group’s exceptional portfolio of brands continues to have an unrivaled reach and influence around the world at a time of dramatic transformation for our industry. I look forward to my expanded role as I continue working with FNG’s leadership to grow our business and drive consumer choice in the emerging TV ecosystem.”