Covering 138 countries, pay-TV revenues [subscriptions and PPV] and OTT revenues [AVOD, SVOD, TVOD and DTO] combined will reach $283 billion by 2022; up by 18% from $239 billion in 2016, according to the OTT and Pay TV Forecasts report.
OTT’s contribution to the revenue total will increase from 15% in 2016 to 29% in 2022. Its revenues will more than double over this period. OTT revenues will represent 42% of the pay TV total by 2022, up from 18% only in 2016.
Pay-TV revenues will fall over the same period, although the decline will be very low.
SVOD subscriptions will reach half the pay TV total by 2022 – up from 27% in 2016. SVOD subscriptions increased tenfold between 2010 and 2016, and will double by 2022 to 546 million.
Pay-TV is not dead, with more than 1 billion subscribers forecast by 2022. North America will lose subscribers, and Europe will be virtually flat. However, the Asia-Pacific region will increase by 92 million subscribers between 2016 and 2022.
China will add 40 million subs; taking its total to 353 million. India will bring in an extra 30 million subscribers; pushing its total to 179 million. China and India together will account for half the global pay-TV subscribers by 2022.