She replaces Jose Tolosa, who has been appointed chief transformation officer for VIMN’s parent company, Viacom Inc, and will report to David Lynn, VIMN’s president and CEO.
Working closely with Lynn and the leadership of VIMN’s four pan-regional management centres, Tan will have operational responsibility for the company’s growth strategy, with a focus on increasing scale in high-value and high-growth markets and evolving its content and distribution strategies to take advantage of new OTT revenue opportunities.
She will have management oversight of VIMN’s centralised strategic services, including finance, business and legal affairs, strategy and operations, business intelligence, multi-platform products and HR.
Commenting on the appointments, Lynn said: “Melody is super-smart with an in-depth understanding of digital disruption and a strong track record in senior strategic and operational roles with Viacom. She will add proven leadership skills to our New York headquarters, as we aim to continue growing revenues ahead of the market and adapting our business model to the growing popularity of on-demand and on-the-go consumption.”
He added: “Jose has played a leading role in growing the size and profitability of our international business. I’m very sorry to see him leave VIMN, but excited for his new opportunity with Viacom and delighted to have an executive of Melody’s quality to replace him in this important role.”
Prior to taking on her new role, Tan was EVP of programming, strategy & operations for the MTV, VH-1 and Logo Group in the US, acting as business partner to president, Chris McCarthy. Previously, she was SVP, strategy & business operations within Viacom’s US based Global Distribution Team, responsible for developing the company’s sales and distribution initiatives.
Prior to joining Viacom, she worked as a growth strategy consultant for Oliver Wyman.