Russia’s leading pay-TV operator Tricolor TV has launched a new B2B service in partnership with Neotion.
Known as ‘Territory of Tricolor TV’ and available within the footprint of Eutelsat 36C, it provides the possibility of multiscreen watching of dozens of channels of video content on up to 50 mobile devices simultaneously through the use of IP multicast via satellite.
‘Territory of Tricolor TV’ does not require high data transfer speed (100Kbps) and is scalable and capable of expanding technical coverage. It allows for Tricolor TV to add non-linear services to its offer in the future.
Commenting on the development, Alexei Karpov, deputy general director for development of linear TV at Tricolor TV, said: “as a result of the fruitful cooperation between Tricolor TV and Neotion, the service ‘Territory of Tricolor TV’ will allow us to quickly expand our presence beyond the traditional linear of television broadcasting. It is an innovative product thanks to which B2B customers of Tricolor TV will be able to improve their attractiveness for visitors and their loyalty by providing access to high-quality modern television on personal smartphones and electronic tablets”.
Olivier Demoly, chief sales & marketing officer at Neotion, added: “Neotion is proud of its active participation in this project, which is unique to Russian and European markets. We have already started work on the next phase of cooperation on the territory of Russia, which will also be innovative.”
