Travelxp has taken a further significant step in Central and Eastern Europe by preparing to launch as a fully localised service distributed by Slovak Telekom.
Although Travelxp has a non localised sound track for the time being, Slovak Telekom has the option for localising the service in two price levels, namely localised and non localised.
Travelxp is expected to be offered in Czech, which is widely understood in Slovakia.
It will be the third regional language, after Serbian and Croatian, in which the service can be received in CEE.
Commenting on the development and future plans, Sumant Bahl, director, Travelxp Europe, said: “after localising the Travelxp service in the Czech language, our endeavour will be to gradually showcase more content originating out of Slovakia and the Czech Republic. Taking local content globally and getting global content locally is the core philosophy of Travelxp. We would be working with independent content producers in the region to have the local perspective as diversity of content is key to Travelxp’s offering”.
Andrej Miklanek, marketing expert, Slovak Telekom, added: Telekom traditionally brings high-quality family and sports content to its customers. Enhancing the portfolio with Travelxp is another boost the quality and attractiveness of our TV services”.
Travelxp is backed by Media Worldwide Limited (UK) and Celebreties Management Private Limited (India).
It operates 10 satellite channels across the globe and has launched Travelxp 4K, the world’s first 4K HDR channel in North America and Europe, in collaboration with SES and Eutelsat respectively.