The Africa Channel is launching Demand Africa, a new SVOD service targeted to the African diaspora in the US and around the world.
The new Demand Africa subscription service, an OTT platform, has been built via Cleeng’s subscriber management technology.
Demand Africa focuses on Africa-originated television series, specials, documentaries, movies, music, biographies and cultural and historical content.
The offering is already available on the web, on iOS and Android devices and via Roku, Apple TV, Android TV and Amazon Fire TV. The new service has two main subscription packages, a monthly offer priced at $6.99, and a discounted annual offer of $69.99. In-app payments (IAP) and multi-currency pricing (MCP) is fully supported. The broadcaster also uses the Cleeng’s coupons system to create incentives programs and trigger early-bird demand.
“We needed an intuitive turnkey payment and subscriber management system that could service our subscribers on a global scale. Cleeng’s solution was uniquely positioned to accomplish this.”, adds Dean Cates, director of digital and marketing strategy at The Africa Channel.
Demand Africa joins a growing list of media brands launching services on OTT Flow, a turnkey solution from Brightcove (streaming), Accedo (apps) and Cleeng (subscription management).
The service is available worldwide, with a special focus on the US, Canada and the Caribbean region.
