ITV Box Office has selected Venue, the joint product from Paywizard and Ostmodern, to help maintain long term loyalty from its customers.
The objective is to combine the one-off nature of a pay-per-view event with the kind of loyalty normally associated with a subscription product.
The solution is already live and is being used in support of the World Boxing Super Series that is currently being screened on a range of platforms in the UK and Ireland. The series features world title bouts between high-profile cruiserweight and super-middleweight fighters including Chris Eubank Jr and George Groves. The scalable model means that Venue can handle the volumes experienced ay an event’s peak.
“As an established and trusted partner of ITV Box Office, Paywizard’s extensive experience in successfully delivering both PPV and subscription TV means they really understood our need for a robust, scalable solution. When they launched Venue with Ostmodern, we felt their philosophy around treating PPV viewers as long-term subscribers aligned with our over-arching strategy in growing our Pay-Per-View offering. Venue was the perfect fit. We know that we can work with it as a solution, collaborating with both Paywizard and Ostmodern, as we further develop our ITV Box Office service.” said Neale Dennett, Director, Pay Content and Packages, ITV.
Venue is based on the multi-award winning ‘Decision Moments’ dashboard capability and data-driven features of Paywizard Agile, combined with Ostmodern’s Skylark OTT platform and expertise in digital product design.
