The Qyou’s content will be rolled out to Youfone’s 170,000 mobile subscribers. Youfone launched a new digital OTT service called YoufoneTV last September. The service is targeted at the 18-39 demographic and offers freedom to choose how they watch TV. Youfone selected Qyou’s expertly curated ‘best-of-the-web’ channel to meet the tastes of consumers raised on a diet of short form video and viral media.
Tim Seegers, Content Manager, YoufoneTV commented: “Millennials are on the move all the time and comfortable with using a range of devices. YoufoneTV is therefore designed for a highly mobile audience with a multiscreen offering that suits their lifestyles. For Youfone to be successful we need to feature entertainment that reflects the tastes and interests of our younger customers – Qyou’s channel helps us do exactly that.”
Curt Marvis, CEO and Co-Founder, QyouMedia says: “There is no doubt that the Netherlands is leading the world when it comes to evolving content strategies that meet the needs of millennial audiences. This is shown clearly by the fact this is our fifth agreement in the country in the last two years. We’re really excited to work with Youfone to introduce more Dutch viewers to the never-dull, always-entertaining world of Qyou.”