The UK’s TalkTalk has announced plans to transform its TV platform and revolutionise its multiscreen offering.
The new update to TalkTalk TV, due to launch in early 2018, will see the integration of set-top box viewing, the TalkTalk TV Store and TalkTalk TV’s suite of mobile apps into a new unified platform – TalkTalk TV.
Following last year’s overhaul of the set- top box, TalkTalk TV will enhance its multi-screen viewing experience for customers with the new TalkTalk TV app. At no extra cost, it will be available on up to four iOS or Android enabled devices and on the web.
The improvements to the TV service are powered by CSG International’s Ascendon digital platform and include unified experience, the new TalkTalk TV app and aligned look and feel with the set-top box experience.
Will Ennett, acting MD at TalkTalk TV, said: “We’re focussed on offering a truly premium TV service at an unbeatable price. With the internet and mobile changing the way our customers watch TV, we’ve tailored our service to suit their evolving needs. We’ve streamlined TalkTalk TV to create a more integrated and seamless experience across devices, making it even easier for customers to watch the entertainment they love whether at home or on the go.”
Kent Steffen, president of global OTT business at CSG International, added: “Together, TalkTalk and CSG have created a differentiated digital TV experience, aligned with consumer demand for access to video content anytime, anywhere, across devices. Paired with TalkTalk’s extensive content library, Ascendon creates an intuitive, multiscreen, personalised TV viewing experience for every TalkTalk consumer.”
TalkTalk TV has also announced plans to launch multi-room for its fibre broadband customers in 2018.
