Médiamétrie launches Social TV ratings in France to measure the audience and impact of TV programmes on social networks.
This new service measures the impact of a programme on web users by analysing the nature and volume of interactions on Facebook and Twitter.
Social TV Ratings offers a wide range of indicators – impressions, unique authors, sentiment, and affinity – which can be used to quantitatively and qualitatively analyse programmes on social networks.
“Almost 60% of those aged 15 years and over have joined a social network, and 4.2 million of them have commented on a TV programme on social networks in the last month, a figure that is constantly rising,” said Julien Rosanvallon, Médiamétrie’s Head of Médiamétrie’s Digital and TV Department.
“Social TV ratings allows channels to analyse the engagement and reactions of their audience. To understand the reactions of your audience is to understand what they expect.”
Clients of Social TV ratings now have access to: The social media audience on Facebook and Twitter to enhance programme analysis; The service provides both social media and TV ratings for all programmes studied (Access and Prime Time broadcast on 21 DTT channels who subscribe to Médiamat).
For the first time in France, it is possible to track the social media audience for TV programmes on Facebook, the leading social network in France with 41 million monthly users. The profile of those who comment about each programme on social networks helps to easily identify influencers.
Sentiment analysis on Twitter for a better understanding of TV viewers. Based on a dictionary of sentiments, each Tweet is indexed and assigned a positive or negative emotion.
