MTG Nordic Entertainment has announced a new organisational structure that also combines the commercial responsibilities for its two streaming services.
Alexander Bastin, currently vice president of Play Nordic, will take on commercial and strategic responsibilities for Viaplay and Viafree in the Nordic region as senior vice president and Head of Viaplay & Viafree.
At the same time, a new unit MTG Tech Digital will take on responsibility for product development, technology and data management for the newly aligned services with Kaj af Kleen named Senior Vice President and Head of MTG Tech Digital.
Anders Jensen, EVP and CEO of MTG Nordic Entertainment said in a statement: “By bringing together commercial responsibilities for Viafree and Viaplay in the same place in the organisation, we can create an even more distinctive integrated digital offering in all our markets. At the same time, we are moving digital technical development up in the organization.”
Åsa Regen Jansson, currently head of finance for MTG Sweden, takes on expanded responsibilities as CFO MTG Sweden & Viaplay/Viafree.
Filippa Wallestam, head of operations for MTG Sweden, takes on a Nordic operational role as Senior Vice President and Head of Nordic Entertainment Operations. In her new role, Wallestam will be responsible for functions including Central Marketing & Brands, B2B Partnerships, Strategy and Business Intelligence.
Ira Gladnikoff, senior vice president and head of Viaplay, has decided to take on new challenges outside MTG.