Internet advertising in Russia was worth almost R5 billion (€72.6 million) more than that for TV in the third quarter.
According to Kommersant, quoting data produced by the Association of Communication Agencies of Russia (AKAR), this is the first time that this has happened in the country.
It adds that for the first nine months of this year TV ad spend amounted to R1176-117 billion (+13%) and internet spend R115-116 billion.
However, in Q3 internet spend was worth R41 billion and TV R36.5 billion.
AKAR nevertheless notes that it plans to strengthen the volume of TV advertising revenue in the digital environment by the end of 2018.
In a separate but related development, quoting a study by Deloitte, Kommersant says that Russians have an increasingly negative attitude to internet advertising despite the internet now being the driver for media consumption.
Among those who know about ad blockers, only 1% do not plan to use them.
