Magyar Telekom’ TV business saw impressive growth in its home market in the year to September 30, with the number of subscribers passing the 1 million mark.
As of the end of Q3, the figure stood at 1,016,192, or 3.8% more than 12 months earlier.
Meanwhile, total revenues from TV services in Hungary in Q3 amounted to HUF10,544 million (€33.8 million), or 9.3% more than in the same period last year, while TV ARPU rose by 5.4% to HUF3,479.
In its latest set of results, the company notes that a new TV portfolio launched in November 2016 and price increases introduced on January 1 this year led to the higher APRU level.
In Macedonia, Magyar Telekom’s subsidiary has 114,205 TV customers as of September 30, or 7% more than a year earlier, and TV revenues in Q3 were 12.2% higher at HUF858 million.
Magyar Telekom as a whole had revenues of HUF155,381 million (+8.8%) in Q3. Its EBITDA was HUF57,212 million (+12.1%) and profit HUF19,341 million (56.3%).
In his comments on the results, CEO Christopher Mattheisen noted that: “In the fixed line segment, we restructured our broadband offerings during the quarter, better exploiting our network capabilities by increasing the download speed offered in order to enhance our competitiveness. Initial results are promising; over 80 thousand customers have subscribed to the new packages, with almost half opting for a package of over 100 Mbps.
“At the beginning of September, we expanded our flagship quadruple play Magenta 1 offering in line with evolving customer requirements. Besides the included fixed TV, broadband and mobile voice services, customers can now decide between fixed voice or mobile data as the additional element. This initiative demonstrates our continued focus on expansion of our active FMC (fixed-mobile convergence) customer base, which now stands at 11% of our total households. As the only integrated operator in Hungary, we are in a unique position to fulfil the communication requirements of Hungarian households and thus maximise the telecommunication share of the household spending wallet.
“In Macedonia, EBITDA rose by 4% year-on-year, despite an increase in competitor related pricing pressure on the mobile market in the third quarter. This was thanks to continued expansion of mobile broadband and TV service subscriber bases coupled with significant savings in operating expenses.”
Mattheisen also said that Magyar Telekom’s public targets for the full year 2017 remain unchanged.
