Amongst those taking subscription services, pay-TV only subscribers continue to decline, while SVOD only subscribers increase, according to Ampere Analysis.
More than one third of those taking subscription services have both pay-TV and SVOD.
In all 11 countries more than one in five subscribers combine pay-TV and SVOD subscriptions.
Australia is the only country where SVOD only households make up the highest proportion of subscription services, although Italy is not far behind.
In the US nearly half of all subscriber households have pay-TV and SVOD.
In France almost half of all subscriber households are SVOD only.