The Russian DTH operator Tricolor TV has decided to enter the Far East of the country and with a new strategy.
In a statement, it says that residents in the region will be the first to be offered a high-tech product that it describes as “single digital entertainmnet and services space for the whole family, access to which will be possible from any device, at any place and time”.
It adds that the new strategy implies the company’s exit from the single product business model and the launch of work in new market segments.
As part of the new strategy, Tricolor TV will rebrand, with the main product no longer being packages of TV channels, but rather a set of digital services united under the name “Tricolor”.
Its offer will consist of over 230 TV and radio channels via satellite and the internet, as well as a number of non-linear services. The cost of the new offer will be R2,000 (€29.7) a year, and the National Satellite Company has already leased Eutelsat transponder capacity on Express-AT2 at 140 degrees East to deliver the service.
In his comments on the new offer, Alexei Kholodov, general director of Tricolor TV, said: “We planned to enter the Far East as far back as 2014, for objective reasons this did not take place then. But today, thanks to new hybrid technologies, we can offer users an optimal and very high-quality solution that will provide modern, multi-channel and non-linear digital TV to all Russian residents, from Kaliningrad to Kamchatka, without exception.”
