Huawei will launch a video streaming service in Spain and Italy during the first quarter 2018.
Huawei’s Jaime Gonzalo, VP of Huawei Consumer Europe mobile services, made the announcement at a Huawei Eco-Connect Europe 2017 conference in Berlin. The new service will be available on smartphones, tablets and other mobile devices.
Following Spain and Italy, Huawei hopes to roll out the service to other countries in Europe.
In Spain, the Chinese company made a deal with Atresmedia for content, as well as with A3Media and Under The Milky Way. Negotiations with other parties are under way.
One of the most common complaints from users of platforms such as Netflix is the lack of updating of the catalogue. “The frequency of renewal of Huawei Videos content will be key in this project,” said Gonzalo.
The platform will have Spanish and international films and series, with “personalised content and local character”.
Another characteristic that will make a difference is that they will have the possibility of downloading content to view them without having to be connected to the internet. With the Huawei Videos the company seeks to “strengthen the brand, differentiate itself from the competition and give value to customers,” he said.
Atresmedia has supported us from the outset with the intention of creating, not just a simple isolated contribution, but a strategic alliance that we hope to create and improve together,”said Xu Xiaolin, Huawei’s head of Europe Video Operations at Huawei.
Mercedes Gamero, Atresmedia’s Director of Acquisitions and Sales and Director of Atresmedia Cine, said:”Understanding and participating in the transformation of Huawei into a completely customer-oriented company, including its devices and new services, is an opportunity that we have decided to take advantage of, and we wish to advance together as partners. In the short term, we expect to reap new mutual benefits.
