The Russian pay TV market is stagnating, according to the latest research figures from Telecom Daily.
Denis Kuskov, head of Telecom Daily agency, said: “In the third quarter pay TV operators in Russia couldn’t attract many new clients because of stagnation of the market. Now they are trying to grow ARPU by introducing more additional services. One of the more active parts of the market is satellite TV, but 60% of new contracts was made by fixed operators”.
The market has grown to the 41,88 million households at the end of the third quarter of 2017 year, reported the agency. In the third quarter the increase was only 0,23 million households. Penetration of pay TV services in Russia was 73% according to the results of the reporting period. Average ARPU is 165 rubles per month (about 2,86 USD).
There are five main pat TV operators in Russia: Tricolor TV (12,24 million households), Rostelecom (9,66 ml), ER-Telecom (3,15 mln), Orion (3,032 mln) and MTS (2,785 mln). Together they bring 90% of new contracts to the market, Rostelecom bring 50% of them. Growth of ER-Telecom’s base wasn’t organic: the company has made many takeovers of smaller operators in Russian regions.
Broadband TV News first reported these figures on October 13, 2017.
