The sport’s new owners Liberty Global have been looking to further commercialise the event that this weekend is in the United States.
Sean Bratches, Managing Director, Commercial Operations at Formula 1 told a press conference: “Liberty Media has always focused on the expansion of multimedia services. We believe that in today’s world we need a greater openness to the internet and in this sense we have projects in the pipeline. We are also discussing with Netflix about a partnership from 2018, but at the moment I can’t add anything.”
However, anything beyond a highlights package seems unlikely. In the United States, Formula 1 has just signed a new multiyear deal from 2018 with ESPN, while in the UK Sky holds the rights through to 2026.