A senior Formula 1 executive has admitted the organisation is in talks with Netflix over a possible rights deal.
The sport’s new owners Liberty Global have been looking to further commercialise the event that this weekend is in the United States.
Sean Bratches, Managing Director, Commercial Operations at Formula 1 told a press conference: “Liberty Media has always focused on the expansion of multimedia services. We believe that in today’s world we need a greater openness to the internet and in this sense we have projects in the pipeline. We are also discussing with Netflix about a partnership from 2018, but at the moment I can’t add anything.”
However, anything beyond a highlights package seems unlikely. In the United States, Formula 1 has just signed a new multiyear deal from 2018 with ESPN, while in the UK Sky holds the rights through to 2026.
