MIPCOM 2017 – CANNES. Vice Media is further expanding into Africa following a joint venture with Econet Media, which owns Kwese TV.
Called Kwese Vice, the new venture is scheduled to launch early next year, with offices in Johannesburg, Nairobi and Lagos. This deal is an extension of the existing relationship between these two companies. Kwesé TV is the home of Viceland in sub-Saharan Africa, which launched earlier this year
Building a team of local creatives out of its headquarters in Johannesburg, and with satellite offices in Nairobi and Lagos, Kwesé Vice will open a local production studio, hire the best young creatives, journalists and filmmakers locally, and air tailored lifestyle and culture programming across linear and digital platforms around-the-clock for the young audience in Africa.
Matt Elek, CEO, Vice Media, EMEA commented, “Continuing to build on what’s been a flourishing partnership with Econet over the past year, we’re excited to be fully launching VICE across the region. Pairing Econet’s extensive local knowledge and innovative distribution with VICE’s creative powerhouse and storytelling expertise, we’re committed to delivering a fresh new voice for Africa’s diverse youth audiences.”
“We’ve announced a number of landmark partnerships for the continent and this venture is particularly exciting as it adds to our offering for the youth demographic across the continent. VICE is an important strategic partner for us in building an innovative, future-focused media business for Africa” said Joseph Hundah President & Group CEO of Econet Media.
