Nordija has released a launcher that allows pay-TV operators to deliver a customised Android TV user experience as a part of the Android TV Operator Tier Programme.
The platform was demonstrated last month at IBC and according to the company the solution is now ready for market.
Commenting on the development, Nordija VP of product management Peter Røder Kristensen said: “By replacing the Android TV launcher with your own custom launcher, the pay- TV operator can manage the experience of their specific Android TV solution. This provides more flexibility in placement and management of content, and the user experience as a whole.
“The result is a combination of more customisation, consistent interfaces across legacy devices and AndroidTM devices, recommendation-enabled experiences and a sharpened focus on content discovery and user trends”.
Thomas Christensen, CEO at Nordija, added: “We had a successful launch at IBC, and we see this addition to our existing middleware platform as a great opportunity for the operators to build bridge between their existing Live TV and VOD services and the OTT apps that consumers are using on their multiscreen devices. In other words, the operator can stay on HDMI 1 and stay relevant with a one-for-all platform for the big screen”.