Advertising expenditure attributed to OTT TV episodes and movies (AVOD) will double between 2017 and 2022 to reach $29 billion for 138 countries, according to the Global AVOD Forecasts report.
Asia Pacific will overtake North America as the leading AVOD region in 2021. Asia Pacific and North America will together account for 77% of the global total by 2022, with Western Europe bringing in a further 16%. Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising.
The US will remain the largest AVOD country, but China will have considerably closed the gap by 2022. China’s ad revenues will climb by $5 billion between 2017 and 2022. The US will add nearly $4 billion.