German tabloid newspaper Bild has turned to LiveU to stream live video content across multiple platforms.
Already experienced with video, Bild wanted to expand into live video, with more advanced technology than it had been using before, according to the US-based live video streaming solutions provider.
“We at Bild saw very early that web-hosted video is important for both delivering news and entertaining our readers and viewers. Video has become a permanent fixture of our coverage, equal with text and photos,” said Moritz Wedel, Chief Anchor at Bild.
“The next step for us was to move into live video because the web is perfect for this. When we broadcast live, we do so simultaneously on bild.de, Facebook and YouTube.”
Bild never considered the more traditional SNG route to generating live video, describing it as too slow to deploy and expensive.
“When we looked at the technology, we quickly realised that cellular bonding was the way ahead for us. We tried to test as many products as we could, but LiveU was by far the most responsive and easy to deal with,” explained Moritz.
“The set-up and initiation of the test devices was also very quick and effortless. Global support, rental of additional units for special events and the fact that LiveU technology has been used for many years by hundreds of media companies also played a crucial role for us.”
Bild has covered many events using LiveU technology. These include the G20 Summit in Hamburg, the French presidential election and a countrywide tour the paper undertook this summer, broadcasting live from a variety of locations.