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Asia-Pacific SVOD overtakes North America

October 9, 2017 08.26 Europe/London By Broadband TV News Correspondent

SVOD [subscription video on demand] subscriptions are forecast to reach 546 million by 2022; double the 263 million recorded by end-2016, according to the Global SVOD Forecasts report which covers 621 platforms in 138 countries.

Subscriptions in the Asia-Pacific region will overtake North America in 2017. Asia-Pacific will account for 43% of global SVOD subs by 2022, with North America supplying 31%. These proportions were 35% and 43% respectively in 2016.

Simon Murray, Principal Analyst at Digital TV Research, said: “Netflix’s dominance of global SVOD is falling – from a third the global subscribers in 2016 to a quarter by 2022. However, the company will enjoy considerable growth – adding 28 million subs between 2017 and 2022.”

Netflix’s share of global SVOD revenues will fall from 45% in 2017 and to 40% by 2022. Despite the falling market shares, Netflix’s revenues will increase by 55% between 2017 and 2022. Total global SVOD revenues will more than double from $17 billion in 2016 to $41 billion in 2022.

For more information on the Global SVOD Forecasts report, please see the Broadband TV News webshop.

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Filed Under: Newsline, On Demand/VOD, Research Tagged With: Asia-Pacific, Digital TV Research, Simon Murray Edited: 9 October 2017 20:50

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