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Katharina Behrends to head NBC Universal’s CEE and Benelux operations

October 5, 2017 10.21 Europe/London By Jörn Krieger

Katharina Behrends, Managing Director of NBC Universal Global Networks Deutschland, will also head NBC Universal’s channels in Central and Eastern Europe (CEE) and the Benelux countries from January 2018.

Behrends, who has been heading the operations of NBC Universal in German-speaking Europe for nine years, will then also be responsible for the US broadcaster’s activities in countries such as Poland, Romania, the Czech Republic, Hungary and several Balkan states, reports German business newspaper Handelsblatt.

“Every market in Europe is different. We are very aware of this when we pull the strings from Munich,” Behrends told the paper. “We are responding to the different media markets with a tailor-made channel strategy and content curated for the new markets.”

In Germany, NBC Universal operates pay-TV channels Universal Channel, 13th Street, Syfy and E! Entertainment as well as two channels available on OTT platform Amazon Channels: Syfy Horror and Studio Universal Classics.

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Filed Under: Central & East Europe, Distribution, Newsline, People, Platforms, TV Tagged With: Katharina Behrends, NBC Universal, NBC Universal Global Networks Deutschland Edited: 5 October 2017 15:32

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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