Katharina Behrends, Managing Director of NBC Universal Global Networks Deutschland, will also head NBC Universal’s channels in Central and Eastern Europe (CEE) and the Benelux countries from January 2018.
Behrends, who has been heading the operations of NBC Universal in German-speaking Europe for nine years, will then also be responsible for the US broadcaster’s activities in countries such as Poland, Romania, the Czech Republic, Hungary and several Balkan states, reports German business newspaper Handelsblatt.
“Every market in Europe is different. We are very aware of this when we pull the strings from Munich,” Behrends told the paper. “We are responding to the different media markets with a tailor-made channel strategy and content curated for the new markets.”
In Germany, NBC Universal operates pay-TV channels Universal Channel, 13th Street, Syfy and E! Entertainment as well as two channels available on OTT platform Amazon Channels: Syfy Horror and Studio Universal Classics.