HBO Nordic and Turner are launching a new kids’ and family service Toonix.
HBO Nordic’s new addition will be available for consumers on www.hbonordic.com, and through selected distribution partners in the Nordic region.
Toonix is an all new kids’ brand created by Turner EMEA and targeted at 3-12 year olds and their families. The service will offer a mix of kids’ series and movies including popular content from Turner’s Cartoon Network Studios, Warner Bros. Animation and many more. HBO Nordic is the first partner in launching the brand.
At launch, Toonix contains more than 2,000 episodes of shows and movies and comes with no additional fees for HBO Nordic subscribers. All shows are fully localised, with offerings in Swedish, Danish, Norwegian and Finnish, and are 100% ad free.
“Thanks to our cooperation with Turner, we are very pleased that we can now offer our subscribers in Sweden, Denmark, Norway and Finland a brand-new kids and family section. HBO Nordic now provides subscribers a complete selection of the best premium content of series and films for the entire family,” says Hervé Payan, CEO, HBO Europe.
“At Turner we are constantly seeking new ways to engage with our fans, building on our leadership in premium content creation across kids, news, movies, general entertainment and sports, and expanding our options to curate and distribute our branded content,” says Giorgio Stock, President Turner EMEA.
“We’re delighted to be partnering with HBO Nordic to start this flagship kids and family focused OTT venture, which represents a significant and exciting new milestone in our ability to provide our fans with a trusted, bespoke, rich and immersive user offering.”
