BBC Arabic and Arabsat have renewed their agreement to distribute the channel on Arabsat BADR-4 at 26 degrees East which covers the entire MENA region and most of Western Europe.
“BBC Arabic is pleased to extend its commitment to Arabsat at 26 degrees East as a key means of reaching its audience across North Africa and in the Middle East. This new contract will extend the partnership to 15 years of delivery of our free to air radio and television services<" said Sam Farah, head of BBC Arabic. “It is good news that we are continuing this partnership and continuing to reach our audiences in these places. BBC Arabic TV will be bringing viewers new programmes as well as their existing favourite flagship shows". “We are thrilled to extend our long partnership and cooperation with BBC Arabic, one of the most trusted news brands and look forward to continue to offer their unique expertise in bringing the key stories of the region and the world to Arab audiences,” added Khalid Balkheyour, Arabsat president and CEO. “This move supports our content strategy to deliver specialized video frequencies reflecting market demand to Arabsat audience across the MENA and Europe and ensuring the best Free-To-Air viewing experience at home.”
