This move marks the launch of ad-based monetisation for Fremantle Media. By leveraging the SpotX platform, FremantleMedia will now be able to monetise their original programming with targeted video advertising across a network of premium publishers and OTT services, such as partners AIR.TV and Xumo, while retaining independent control over their monetisation strategy and ownership of their content.
Buyers working directly with FremantleMedia and SpotX will have exclusive priority access to FremantleMedia’s premium catalogue and global brands, with full transparency into and advanced control of placements within content. FremantleMedia will leverage the controlled, premium buying environments of private and Curated Marketplaces, with a focus on connected TV and high-viewability desktop.
“We are thrilled to announce our partnership with FremantleMedia as one of its ad serving and programmatic technology providers,” said Ben Abbatiello, VP, Audience & Distribution Management at SpotX.
“Their content is of premium broadcast-quality in high demand among advertisers. The opportunities to monetise this content outside of walled gardens or black box distribution channels are enormous.”
“We are delighted to be working with SpotX on new and innovative ways to monetise FremantleMedia’s outstanding catalogue of global brands,” added Samantha Glynne, VP, Branded Entertainment at Fremantle Media.
Fremantle Media is also working with Vemba, a next generation video distribution platform, to make their content available to more premium partners that meet the quality requirements from a content and ad environment.
In a related move, SpotX announced an exclusive agreement to power the programmatic monetisation of Walmart’s Vudu’s Movies On Us advertising-supported content catalogue.