• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

NRK’s Myklebust sees big shift in viewing patterns

September 29, 2017 09.17 Europe/London By by Robert Briel at the Nordic TV Summit in Copenhagen

Bjarne Andre Myklebust, Head of IP distribution at Norway’s public broadcasters NRK, told the audience at the Nordic TV Sumnmit, what streaming video can do.

Like all of Scandinavia, Norwegians are leading the way when it comes to using OTT services, as well as paying for them.

According to the latest figures, 28% are using an OTT service very day, up from a quarter a year ago. 42% are subscribing to Netflix and Norwegians spent the most money on SVOD in the world according to IHS Markit, $110 a year.

Watching traditional television versus watching OTT services is gradually changing. In 2013, 79.6% was on broadcast, 14.5% on OTT, while in Q2, 2017 this was 67.6% on traditional TV and 34.7% on OTT.

But it is the group between 20 – 29 years old that shows a lot of movement, where 42.7% watches traditional TV and 62.8% OTT. This group also sees a drop in the number of minutes watched daily on traditional TV: going down from 177 to 111 minutes from Q2 2010to– Q2 2016; and now dropping even faster to 77 minutes during the past twelve months.

In 2014, NRK found the following preferences for viewing long form content on OTT to be the PC 66%, followed by 19% for tablets, 11% on the regular TV and 4% on mobile.

This has now changed to TV with 48%, PC down to 30%, tablets at 13%, and mobile 9%.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: Bjarne Andre Myklebust, Norway, NRK Edited: 29 September 2017 09:20

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • New research finds illegal sports streaming exposes fans to fraud, scams and porn
  • Radioplayer added to Sky Q in Germany and the UK
  • New Warner Bros. Discovery leadership team
  • Telekom Srbija maintains regional lead
  • Hungary’s 4iG strengthens management

Q & A

Q&A with Jim Owens, CommScope

Broadband TV News speaks with Jim Owens, Sr. Director, Product Management, Advertising and Video Optimisation, CommScope, about the company’s activities and plans for the future.

Watch Video

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...