The news of the Scandinavian roll-out was first announced last June, but Hald gave some more details during his presentation.
The company studied the habits of Nordic consumers with VOD services. Some of the results: just 31% Norwegians think they get enough out of their subscription based service; 76.5% of Swedes between 18 and 39 would like to watch more news titles and in Finland only 4% say that they are very satisfied with their VOD service.
So now is the right time for Blockbuster to leverage its experience in the Danish market in the rest of Scandinavia. In Denmark, the platform offers 9,000 movies and has content deals with all major international and local studios, Disney, Warner, Paramount, Universal, 20th Centuty Fox, Sony, SF, and Nordisk Film.
Blockbuster is, as part of the TDC group, not only available on all devices, but also on the YouSee and Get networks. Apart from T-VOD, Blockbuster also offers EST, which represents about 20% of the business.
In terms of usage of the service, PC and tablets account for 50%, smart TVs 15% and Playstation 25%. The company offers movies in the first window after theatrical release.