• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

NOS’ Pedro Bandeira “OTT is the new pay TV”

September 27, 2017 10.31 Europe/London By Robert Briel

In the old days, cable operators would buy premium pay TV channels and market those to their customers. Now, OTT services are taking that role.

“I believe premium OTT is the new generation of pay TV,” according to Pedro Bandeira, head of development, at Portugal’s NOS, to Broadband TV News, “and we are considering it´s emerging relevance in our offer. For us, premium OTT services are not competitors, but just another content provider.

In order to speed up the integration of OTT services, the operator is implementing Metrological Application Platform, WPE browser and cloud architecture to bring (premium) OTT services to its customers. NOS can now launch a cloud based TV App Store for their subscribers. WPE offers pre-integrated software plug-ins to integrate premium OTT services such as Netflix.

The Metrological Application Platform in combination with the open source WPE browser offers a framework architecture with software plug-ins. WPE helps operators to deploy high performance rendering of apps, next-generation integrated UX and third-party services on any set-top box. Metrological brings popular plug-ins, offering pre-integrated and pre-certified software code by which new services can be launched in months instead of years.

The Metrological stack will sit parallel to NOS’s current set-top boxes from Espial and will integrate with the operator’s UMA multi-screen video service.”

“We are able to anticipate the needs of our customers much quicker using a cloud-based approach, said Bandeira. Although NOS is Portugal’s largest operator, worldwide it is a small player “so we can’t develop everything on our own” That’s why the operator has chosen for a RDK based solution from Metrological.

Does he see a set-top box-less future, for instance with smart TVs? “Well, we don’t want to have set-top boxes, but at the moment set-top boxes gives our customers the best possible experience.” And there is the issue, that smart TV manufacturers do not yet offer a consistent and stable environment. “The world of smart TVs is still a jungle.”

Currently, NOS concentrates on all kinds of devices, such as the XBox and other game consoles that are relevant to Portuguese households.

Another challenge is navigation and search – how does the customer finds its way in the enormous offer of content available? Apart from third party OTT offers, NOS also has its own popular VOD service, and Bandeira stresses that in his vision the metadata of all the content partners will be integrated in a single search and recommendation engine.

“We are proud to partner with NOS to build this next generation video package bringing OTT experiences to ensure their customer’s television experience is always relevant and interactive,” added Thijs Bijleveld, SVP Sales and Marketing of Metrological.

“Our goal is to make the onboarding of apps and Premium OTT services and day-to-day content management seamless for NOS. Now NOS can add and change apps and premium OTT services line ups quickly and easily, leaving the integration efforts to us.”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Hybrid, Newsline, OTT, Set-Top Boxes Tagged With: Metrological, NOS, Portugal, RDK Edited: 28 September 2017 11:10

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Slovak TV hires Zuzana Tapakova
  • Operator VOD services grow in Russia
  • Sky postpones German launch of Sky Glass
  • YouSee adds 5,000 new subs against the market
  • Viaplay inks multi-market deal with Erling Haaland

Watch Video

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...