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Vodafone Deutschland to offer zero rating service

September 26, 2017 12.08 Europe/London By Jörn Krieger

After Deutsche Telekom, Vodafone Deutschland will offer its mobile network customers the possibility to use selected apps without reducing the high-speed data volume included in the tariffs.

As part of the new Vodafone Red and Young tariffs available from October 26, 2017, customers will obtain a zero-rating pass at no extra charge – either for video, music, social media or chat apps.

Further passes can be added for €5 per month, the video pass costs €10 per month. The passes can be changed monthly from January 2018.

The new Red tariffs including Vodafone Pass will be offered from €34.99 per month. The Young tariffs for customers up to 27 years of age will be available from €22.99.

The video pass will initially contain Amazon Prime Video, Netflix, Sky Go, Sky Ticket, Vevo and Vodafone GigaTV while the music pass will include Amazon Music Unlimited/Prime Music, Deezer, I Love Radio, Napster, Soundcloud and Tidal.

The social media pass will cover Facebook, Instagram, Pinterest and Twitter while Facebook Messenger, Telegram, Threema, Viber, Vodafone Message+ and WhatsApp will be part of the chat pass.

Every app provider can become part of Vodafone Pass, according to Vodafone. The passes are only valid within Germany and not abroad.

Deutsche Telekom launched its controversial zero-rating service StreamOn in April 2017 in which the data consumption of selected video and music streaming services does not reduce the customers’ high-speed data volumes. The Federal Network Agency is investigating whether StreamOn violates net neutrality.

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Filed Under: Mobile TV, Newsline, OTT, Platforms, Streaming Tagged With: Amazon Prime Video, Facebook, GigaTV, Netflix, Sky Go, Sky Ticket, streaming, Vevo, Vodafone Deutschland, Vodafone Pass, zero rating Edited: 27 September 2017 10:31

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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