Fox Broadcasting Company and Twitter will partner on a wide range of streaming initiatives to launch returning series Empire and The Mick, as well as the network’s new comedy, Ghosted.
The new series Ghosted will be streamed on Twitter before the actual free-to-air broadcast on Fox TV stations.
“With so much competition out there, it’s more important than ever to create innovative ways to promote our shows and connect directly to our viewers,” said Shannon Ryan, Chief Marketing Officer of Fox Television Group.
“From introducing new fans to Ghosted to creating a catch-up opportunity with The Mick marathon, to building fan conversation for Emopire with the live pre-show, this exciting partnership with Twitter allows us to tailor each initiative for every show.”
“Fox programmes and talent regularly engage fans and drive conversation on our platform,” said Todd Swidler, Global Head, Live Video Business at Twitter.
“We’re excited to partner with Fox to bring TV viewing and conversation even closer together. The discussion of TV shows has always taken place on Twitter and it is a natural evolution to add TV premieres and live pre-shows to our video experience.”
A weekly live Empire pre-show will run exclusively on Twitter all season-long, featuring cast members and guest stars from the series, as well as journalists and influencers, to discuss the series.
Marking a Twitter first, the premiere episode of Ghosted will stream nightly from Thursday, September 21 to Sunday, September 24. The streaming episode will feature a special introduction by the show’s stars, Craig Robinson and Adam Scott, with a Twitter Q&A featuring members of the show’s cast to follow each night’s presentation.
