NBCUniversal has signalled its intention to move its Media Factory into the cloud.
The broadcaster has added more cloud and IP technologies across its Network Origination and Media Operations Centers. It will enable content to move seamlessly from the broadcast environment into social media and mixed reality.
NBC is working with Cisco Media Blueprint to help it make the transition of its broadcast and video network architecture to IP and Cloud based on a set of IP-based infrastructure and software solutions that accelerate the creation, delivery and monetization of immersive experiences, as well as Cisco Advanced Services.
“IP truly is the video distribution mechanism of the future, to efficiently deliver video in all formats to all screens with a quality experience,” said Keith Jackson, CTO and senior vice president of Engineering, Operations and Technology, NBCUniversal. “Our work with Cisco to build the Media Factory has defined our path to an IP transition for simpler and better networking and media delivery practices through automation and virtualization.”
“Cisco and NBCUniversal continue to drive innovation together,” adds Dave Ward, CTO of Engineering and chief architect, Cisco. “We have crossed many milestones over the years to pave the way for IP in broadcast, pioneering application and software-led practices for live production and post production work flows.”
Already serial digital interface technology has moved to IP with Cisco IP Fabric for Media, g while video distribution over terrestrial IP is being managed with the Cisco Virtual Digital Content Manager (DCM) and the Cisco D9800 Network Transport Receiver platform.
