SERAPHIC is showcasing the latest features of Freeview Play at IBC, supporting the HbbTV-based interactive standard.
Commenting on the development, Ye Wang, CEO at SERAPHIC, said: “Freeview Play is on track to becoming the next generation platform that viewers access TV. SERAPHIC has been following Freeview Play’s latest specifications since its launch in 2015. We are excited to be one of the first in the market to provide browser support for Freeview Play, via partnership with chipset vendors and device manufacturers. Till today, our ready-to-go Freeview Play solution has been adopted by various TV and STB manufacturers such as UMC Sharp and THTF.”
He added: SERAPHIC is dedicated to playing an active role in the connected TV industry. With fast R&D circle, quick-to-respond customer support, and most importantly, fully support for the latest specifications, we will accelerate market penetration of Freeview Play in the UK, Australia, New Zealand, etc.”
Freeview Player offers a mix of linear channels and on-demand programming, giving viewers access to content from BBC iPlayer, the ITV Hub, All 4, My5 and UKTV Play. It reached the one million user mark in March this year.
