Bulgaria Sat has chosen media processing hardware from Ericsson to distribute Ultra HD services on Bulgariasat-1.
The latter, which was launched in June, is Bulgaria’s first geostationary satellite.
As part of the deal, Ericsson will deliver its AVP 4000 system encoders, 56 HD MPEG-4, three HD HEVC and 46 SD MPEG-4 and Ultra HD services.
Bulgaria Sat is a subsidiary of Bulsatcom, with which Ericsson has had a long-standing relationship dating back over 10 years.
Commenting on the latest agreement, Maxim Zayakov, CEO of Bulgaria Sat and Bulsatcom, said: “The launch of BulgariaSat-1 marks a clear intention to expand the reach and scope of our content distribution. As a long-standing strategic partner of Bulsatcom, Ericsson has consistently provided the very best technologies and solutions to enable us to give our subscribers a wide range of services and content. With this latest agreement, we will be able to deliver a series of enhanced services – as well as our new 4K service – underlining the level of trust we place in the quality of Ericsson’s technology to deliver the performance and reliability our subscribers have come to expect.”
Arpad Jordan, head of media processing & delivery, Media Solutions, Ericsson, added: “As demand for ultra-high definition and 4K content increases, service providers need to transform their delivery to allow for greater reliability and efficiency to ensure their subscribers receive a high-quality viewing experience. The AVP 4000 compression platform offers the necessary operational flexibility through its modular design allowing service providers to expand their channel offerings and move towards higher definition content in the future. Through our continued partnership with Bulsatcom, we are providing an encoding platform that meets the complex video processing demands of today’s TV and media market.”
