Opera TV has become the first vendor to showcase pan-European support for dynamic content insertion and media synchronisation using the latest HbbTV standards.
Furthermore, it will bring these technologies to market in 2018.
Opera TV’s support for these technologies has been developed in partnership with the Institut für Rundfunktechnik (IRT), a research organization of the major broadcasters in Germany, Austria and Switzerland, and the BBC Research & Development department. It will demonstrate them and use cases together with the both the IRT and the BBC at IBC (Hall 14, Stand A20).
Commenting on the development, Aneesh Rajaram, CEO of Opera TV, said: “Consumers are ready to take their TV experience into their own hands, and broadcasters have technologies that can help make that a reality.
“Our work with IRT and the BBC shows that these new features are ready for adoption as OEMs and operators launch compliant devices. We worked hard to ensure that the Opera TV SDK and its connected HbbTV 2.0.1 module will be the most reliable way for broadcasters across Europe to leverage these new technologies.”
Klaus Merkel, HbbTV project coordinator at IRT, added: “Opera TV has always been active in ensuring the most advanced features defined in HbbTV 2.0.1 are realised through their core technology.
“Their ability to rapidly bring this technology across millions of devices will surely accelerate viewer engagement opportunities for all broadcasters.”