Making its debut at IBC 2017, 3SS will demo 3READY, which has been designed to help fast-track service launches for IPTV, OTT, satellite STB, cable STB and multiscreen devices.
3READY will be displayed on stands of several high-profile 3SS partners who have integrated 3READY to enhance their end-to-end video solutions.
Google will demonstrate 3READY as an example of a custom launcher for Android TV operator tier.
3SS is also announcing new 3READY features which deliver enhanced branding, marketing and revenue opportunities. Service providers can now develop theme-based service bouquets with 3READY. Content packages can be developed to cater to specific audience groups, with a look and feel and UX that can be customized with channel and content brands managed via 3READY Control Center.