Zodiac Interactive’s European subsidiary Pixsan Digital Software Ltd has changed its name to Zodiac Interactive Europe Ltd.
Late last year Zodiac acquired the 10-year-old UK-based software company specialising in the development of software products for video service providers, OEMs and TV retailers. Since then, it has worked to unify the companies under a single brand and their technologies under a singular platform, while maintaining Zodiac Interactive Europe’s distinction as an industry leader in the UK and European markets.
Commenting on the development, Zodiac CEO Brandon Brown said: “At Zodiac, we are, increasingly, dealing with customers and partners across international borders. It is clear that our global identity is an important part of our ongoing effort to enable companies in our industry with technological capabilities that will serve to strengthen their bottom lines.
“The Pixsan brand has allowed for our introduction to the European market, but now it’s time to show the industry that we are a unified and international group.”
Brown added: “We believe the new name will serve to increase recognition in Europe of the success the Zodiac group is enjoying with Tier 1 operators around the world”.
Zodiac Interactive will be present at Booth C48, Hall 5 at this year’s IBC.
