Roku has signed agreements with Lionsgate, MGM, Sony Pictures Entertainment and Warner Brothers as it launches its own dedicated channel.
The Roku Channel is promising customers free access to a collection of top films. On the bill are Ali, The Karate Kid and Legally Blonde.
“We’re always looking for ways to add value and make TV better for our customers,” said Rob Holmes, Vice President of Programming at Roku. “With The Roku Channel, we’re responding to consumer demand and helping content publishers deliver content through a new experience that makes finding free entertainment easy for our customers.”
It will also use the channel to drive viewership to lesser known publishers including American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu.
“There is tremendous opportunity for our content to be viewed on the Roku platform,” said Danny Fisher, Chief Executive Officer at FilmRise. “Now with The Roku Channel launch, Roku is offering its customers even greater value by giving them free content while enabling publishers like us to benefit from simple discovery that drives greater engagement.”
The launch of the channel will be phased in over the next few weeks.
