The European Media Alliance initiated by German broadcaster ProSiebenSat.1 will add TV channels from Central Europe to its association.
ProSiebenSat.1 has reached an agreement with Central European Media Enterprises (CME) to join the alliance, Christof Wahl, member of ProSiebenSat.1’s executive board responsible for the digital entertainment division, confirmed to German business newspaper Handelsblatt.
“The partnership with CME is very interesting for us,” Wahl said, adding that it enabled the company to cover an important part of Central Europe in the areas of marketing and content. “We can image both strategic and commercial partnerships in our digital fields with CME. We are willing to enter close collaborations.”
CME is a subsidiary of US media company Time Warner and operates TV channels in the Czech Republic, Slovakia, Romania and Bulgaria.
The European Media Alliance founded in 2014 now comprises a total of 11 TV broadcasters: ProSiebenSat.1 (Germany, Austria, Switzerland), TF1 (France), Mediaset (Italy), Mediaset España (Spain), Channel 4 (UK), MTG (Nordics, CEE, Africa), SIC (Portugal), Antenna Group (Greece, CEE), TVN (Poland), CME (Central Europe) and Dogan (Turkey). The alliance’s aim is to support synergies between the members and develop new digital business opportunities.