Swiss cable operator UPC will show exclusive content from Red Bull Media House on its sports channel MySports launching on September 8, 2017 following a partnership agreement signed between both companies.
For example, the races of the UCI Mountain Bike World Cup will be added to the MySports schedule as well as international beach volley and basketball tournaments.
The agreement of which financial details have not been disclosed also covers original Red Bull Media House productions such as Red Bull Crashed Ice and the Red Bull Air Race as well as motor sports highlights like the FIA World Rally Championships.
In addition to live sports events, the MySports schedule will also include features and documentaries from Red Bull’s programme makers.
The cooperation between the Liberty Global subsidiary and Red Bull Media House will initially run for three years.